If you’re of the (perhaps few) people left who don’t yet have a Wii, you can rest assured that it will be much easier to buy one this year. At least, that’s what Nintendo is claiming, according to a report from MSNBC and Wired. Since the Wii system first came out in 2006, it’s been nearly impossible to find, particularly at Christmas. Retailers receive shipments that sell out in just a few days (or a few hours), and parents are forced to camp out or wait in line to make sure that their kids receive the gift that they truly want. If what Nintendo says is true, perhaps the market is becoming saturated and their strategy of selective scarcity is no longer working positively for the brand.
Leave a reply